Business model innovation – the more important factor?

Posted on April 19, 2009. Filed under: Uncategorized | Tags: , , , , , , |

I’m just starting out on reading blogs on entrepreneurship, technology etc etc. I keep reading on new social networking programmes, new green technologies, new interactive digital media technologies etc etc. I can’t help but wonder…why is there little talk on new business models arising? I might be ignorant, but to me, many of the hyped-up social networking site bank on advertising revenue as their business model. The furthest they have gone in being innovative is to have targeted advertisements featured to each user. However, with many of us becoming internet savvy, we all know that these adverts are simply spam, and consumers are starting to lose interests. *Disclaimer: these are not based on any statistics whatsoever, and are purely just my personal observation.

Well i guess Twitter has showed some kind of “business model innovation”. Microblogging is not a radical new form of innovation. It has been around in many other social sites, as just one of the many features in these sites (facebook for example). However, they got it right by focusing on only microblogging. Aggregation took place, and the Twitter craze is now at an insane level.

Perhaps Twitter is one of the few” social networking” sites that demonstrates business model innovation, and this might lead to higher *kaching $*. Twitter recently released its Beta version of ExecTweets – a twitter aggregation site for business leaders.

To read moreĀ  on this (written by the pro), go to business model
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